Practical, firsthand advice on building a business from scratch.
Lessons
Mistakes I Made: What Went Wrong With My First Business
This is the guide I wish existed when I started. Here's what I actually got wrong.
May 2026 · 8 min read
Getting Started
Getting Started: What to Do When You Have an Idea But Don't Know Where to Begin
Everyone has ideas. Most people never do anything with them. Here's how to go from idea to actual business.
May 2026 · 7 min read
Branding
How to Build a Brand Identity From Scratch
Logo, colors, tone of voice: everything you need to make your business look like a real brand.
May 2026 · 6 min read
E-Commerce
How to Set Up an Online Store for Free
The tools, platforms, and steps to get your first products online without wasting money.
May 2026 · 5 min read
Pricing
Pricing: How to Price Your Product Without Underselling Yourself
Most first-time entrepreneurs price too low. Here's how to think about pricing properly.
May 2026 · 5 min read
Operations
How to Run a Small Business Day to Day
Nobody talks about operations. Here's the unglamorous stuff that actually keeps a business running.
May 2026 · 5 min read
Marketing
Getting Your First Customers Without a Budget
How to use TikTok, Instagram, and direct outreach to build an audience before you spend a single dollar.
May 2026 · 7 min read
Social Media
Social Media Strategy: How to Build a Content Strategy From Zero
Posting randomly and hoping something sticks is not a strategy. Here's how to actually build one.
May 2026 · 6 min read