How to use TikTok, Instagram, and direct outreach to build an audience before you spend a single dollar.
Nobody is going to find your store on their own. You have to bring them there. Here's how to do that with zero marketing budget.
When I posted TikToks for Velora Gran Turismo, some of them hit over 1,000 views with no followers and no paid promotion. That's organic reach you simply cannot get on any other platform right now.
You don't need to be a video expert. Film your process: designing a product, packing an order, showing the brand behind the scenes. Authenticity works better than production quality.
Instagram is where people go to check if a brand is real. A clean, consistent feed with good product photos builds trust. Post consistently, use relevant hashtags, and engage with accounts in your niche daily.
Message people who might care about your product. Not spam. Real messages to real people who fit your audience. Personalized outreach converts far better than random social media posts.
Reddit, Discord, Facebook Groups: find where your potential customers actually spend time. Contribute value, answer questions, build relationships. Only pitch when it's genuinely relevant.
"The best marketing is when someone else tells people about your business."