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E-Commerce

How to Set Up an Online Store for Free

The tools, platforms, and steps to get your first products online without wasting money.

May 2026 · 5 min read · By Krish Panda

When I built the Velora Gran Turismo store, I was 15 and had almost no budget. Here's exactly how I did it, and what I'd do differently today.

Choose your platform

For a product-based business, Shopify is the most complete option. It handles your store, payments, inventory, and shipping in one place. The basic plan costs money, but it's worth it once you're generating revenue.

If you want to start completely free, try Big Cartel for small product ranges or WooCommerce if you already have a WordPress site.

Set up print-on-demand if you're selling physical products

This is what changed everything for me. With Printful, you design the product, list it on your store, and when someone orders, Printful prints and ships it directly to them. You never hold inventory.

The margins are lower than buying wholesale, but the risk is zero. For a first business, that matters.

Get a custom domain

A custom domain costs around $12 a year on Namecheap. It makes your store look 10x more professional than a free subdomain. This is the one thing worth paying for immediately.

Keep it simple

Three to five products maximum when you launch. A clean homepage, a product page, and a contact page. That's all you need. You can add complexity later once you understand what your customers actually want.

"Your first store doesn't need to be perfect. It needs to exist."